COnsulting

In an effort to know more about our customers and communities, we are collecting more and more data. This data poses one of the biggest risks a business can face in relation to how it is managed, stored, accessed, and used. The team at Data Consulting will work along side you to ensure you maximise the impact your data can have and that is safe and secure.

Human Movement Data

Imagine understanding not just a number of visitors to your location, but also when and how often they visit. Then take it one step further and understand their demographic and what other locations they visit with Human Movement Data.

Data Consulting has access to the largest set of privacy-safe and anonymised geo-location data in the APAC region to help you better understand consumer behaviour.

Continuous location data is gathered from apps on smartphones, which users have opted into using location services. Millions of data points are ingested every second worldwide from participating Bid Stream Ad Exchanges and Partner SDKs, allowing the collection of location data in the process of displaying ads in over 250,000 apps.

The data is cleansed for only the highest quality observations and combined with other high-quality data sets, including Stats NZ, ABS data and other geospatial data, to deliver location insights that power business growth.

  • Site Visitation (unique visitors and visitation)

  • Visitor Demographic (the communities where the people who visited your site live and work to an SA1 Level)

  • Pathing (where your visitors went in the 2 hours after they visited you and where they were in the 2 hours before)

There are many other insights that can be derived from this privacy-safe data.

CUSTOM ANALYTICS

The process of aggregating the data and creating the analysis starts from here. We will work directly with your team and test logic throughout the process and we will visualise the data to ensure it is easily understood and simple to communicate.

These could be maps or dynamic plotly graphs to answer the questions that are unique to your business:

  • Business Intelligence

  • Actionable Insights

Our Partners

The world is changing and the most cutting-edge tech could be redundant tomorrow so it is important to use the right solutions to address real business problems. The team at Data Consulting and our partners help you navigate these challenges.


That’s why we have partnered up with some of the most experienced businesses that are on the cutting edge of new technology allowing you to access the most advanced and financially viable solutions whether it be AI, IoT Sensors, Lake Houses, Storage, Data Scientists or Data Governance we have resources and experts across APAC that can help you put the right solutions in place.